The Brand Explorer podcast shines a light on the founder/owner/operated and jack of all trades Jurgen Beneke.
He won the overall Downhill World Cup in 1993 and raced ten years as a professional cyclist at highest levels. This shaped Jurgen for his life after racing.
Despite steep learning curves, severe injuries and bumpy business roads, Jurgen stayed Jurgen: openminded, curious, always learning and seeing the good side of life. Trademark battles, Amazon price wars, Chinese copy syndicates, he took them on one after another.
To fight for the right cause is fueled by his discipline, willpower and stubbornness to be honest. If you have a new product idea, this episode will share many insights you want to be aware of - before you launch.
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