Who is behind the Shelfie design?
Jurgen Beneke is a German born former professional cyclist that relocated to the US in 1996.
After the end of his active cycling career in 2000 he started renovating homes and building
custom furniture. He eventually came up with the Shelfie bike storage shelf to use in his own
home and received many requests for the product. To make this an affordable product that is
available for everybody, the former tool&die maker knew it had to make it out of plastic.
His motto is: ”using a little bit of fossil fuel (plastics) to get people to ride more bikes and
leave their cars at home, is a step in the right direction”